Karel Charvat abstract

Karel Charvat [email protected] Rural tourism starts to play important role in the whole agribusiness and rural development. In many remote areas, it starts to be the main economic activity. The development of such kind of activities is now supported as an opportunity for sustainable development of rural areas. Rural tourism is a chance, how to give farmers a new opportunity for profit from the tourism itself as well as a new market of the agrarian-products in the same region. Rural tourism can help with changes of the agribusiness to ecological farming. Rural tourism is user friendly and environmentally friendly kind of tourism. The e rural tourism services include large scale of various information services, which could be included under e business (reservation), content publishing (nature, history, etc), This is related with the fact, that the rural tourism is mainly oriented on individual needs. It never could be mass oriented. Important goal of rural tourism is to offer a complex program. The providers of rural tourism want a service, assistance and co-operation in this sphere. They ask above all the advice how to invest into the accommodation capacities and how to use such capacities. They look for connection to information systems, they would co-operate in the offers of free accommodation. It seems reasonable to build added value chains of providers of various rural services. In comparison with mass or industrial tourism, the problem of rural tourism is a budget for a suitable advertisement. Small farmers are not able to pay for advertising their services and it is then difficult to give information to customers (abroad) about the availability of recreation. This is the reason, why in many countries are formed associations for rural tourism. Offering to these associations the opportunity to advertise their activities would help to develop the rural tourism.